Intent Navigator — Analyst Relations Intelligence

Proving the ROI of Analyst Relations.

Stop justifying AR as a cost. Intent Navigator connects the dots between analyst influence and business profitability, so you can show — in numbers — how it moves your pipeline.

Book a conversation See how it works
Every AR team knows analyst firms shape deals. Almost none can prove it.

Intent Navigator is a first-of-its-kind intent intelligence service that tracks and quantifies how your customers engage with industry analyst firms. By analyzing those interactions, we hand you data-driven insight to align Analyst Relations, Sales, and Marketing with your bottom line — instead of a gut feeling and a renewal invoice.

What it does

Four ways it changes how you run AR.

01

Understand analyst firm influence

Identify and quantify which analyst firms actually shape your customers' decisions — not the ones you assume matter.

02

Optimize analyst relations spend

Invest strategically based on real customer engagement trends instead of renewing every subscription by default.

03

Enhance sales & marketing collaboration

Tailor messaging to match customer intent, so sales and field marketing aren't guessing what a prospect has already read.

04

Gain a competitive edge

Make informed decisions based on engagement data, not on which analyst shouted loudest at the last conference.

How it works

Three steps, one clear answer.

1

Track engagements

We monitor interactions across reports, events, inquiries, and briefings, drawn from GDPR-compliant sources.

ResultA data-backed AR strategy for better analyst positioning.
2

Analyze intent signals

We identify patterns in customer behavior with analyst firms over time, not just a single snapshot.

ResultImproved pipeline efficiency by reaching the right customer at the right time with the right message.
3

Deliver actionable insights

We turn the data into recommendations you can hand directly to sales and marketing functions.

ResultMore effective sales and marketing, driven by intent rather than instinct.
Case study

Inside a global telecom provider: going from black & white to color.

Before this approach, one enterprise AR team could see analyst activity — but not which firms actually mattered to which customers. Applying the same tracking and analysis behind Intent Navigator to their top 200 accounts changed that.

Share of analyst-house influence across this customer's top 200 accounts
20%
Forrester Research
36%
Gartner
0%
GlobalData
88%
IDC Research
0%
Informa

What that changed for the AR program

  • Data-driven allocation of AR spend, analyst by analyst.
  • Campaign creation using the same data-driven approach to analyst selection.
  • Custom sales pitches built per customer for account executives.
  • Prioritized participation in the analyst research that actually influences buyers.
  • Proactive alerts to account teams the moment a customer shows high analyst intent.
TOP
100
Corinium Global Top 100 Innovators in Data & Analytics — 2024 FinalistRecognition for this exact program, built and led by our founder.
What you get back

An analyst engagement profile for every customer.

You send us a customer list — name, HQ country, industry. We map how each one engages with 10 key analyst firms, including Gartner, IDC, Forrester, Omdia, Analysys Mason, GlobalData, ISG, Everest Group, STL Partners, and 451 Research — then hand it back as data and graphs you can act on.

High — strong engagement Moderate — some engagement Low — minimal or no interaction detected
Who should use it

Built for the teams that live in the gap between AR and revenue.

Analyst relations teams

Optimize engagement with analyst firms and allocate resources to the ones that actually move customers.

Sales leaders & account teams

Leverage analyst firm influence to tailor pitches and drive conversions, maximizing revenue per deal.

Field & product marketing teams

Align messaging with customer intent based on which analyst firms your buyers are actually reading.

Corporate communications teams

Strengthen credibility by understanding which analyst firms shape the narratives in your market.

Pricing

Simple, based on how many customers you map.

One engagement, one price, scaled to your customer list size.

$4,500
Up to 200 customers
$9,000
Up to 500 customers
$15,000
Up to 1,000 customers
About us

Led by someone who understands that markets shift. Technology accelerates. Customer expectations evolve. And competitors don't stand still.

Arkadiusz Wolinski
Arkadiusz Wolinski
Founder, Decision Analytics

Arkadiusz has spent 25+ years turning analyst relationships into business results for global enterprises in telecommunications — including driving a Fortune 500 carrier from the bottom of the Leaders quadrant to #1 in Gartner's Global Networking Magic Quadrant, and landing a global telecom provider its first-ever placements across a dozen major analyst firms. He was also developing tools using AI/ML that delivered industry leading AR functionality and insights, starting in 2021, for which he was named a Corinium Global Top 100 Innovator in Data & Analytics. Decision Analytics is what happens when that experience turns into a product: an intent-driven, data-backed way to prove what AR is actually worth.

Get started today.

Let us show you how to quantify the effect analyst firms have on your customers' decision-making process.

Email info@decision-analytics.net